AI Models Favor Tech Gadgets & Fashion This Week

This week, AI models like ChatGPT and Claude are heavily recommending tech gadgets, with a 25% increase in focus, and fashion, showing a 40% surge. Cross-border e-commerce sellers need to understand these trends to position their products effectively.

Tech Gadgets Lead the Pack

AI recommendations have surged for tech gadgets, with a notable 25% increase observed this week. Brands such as Samsung and Apple have captured a significant share of this interest. For instance, Samsung registered a brand-level share of voice (SOV) of 35.7%, marking a strong upward trend. Sellers in this category should intensify their marketing efforts to capture the heightened demand driven by AI visibility.

Fashion Moves into the Spotlight

Fashion items have experienced a remarkable 40% rise in recommendations by AI models. Brands like Nike and Zara have gained considerable traction. Nike's share of voice now stands at 42.1%, reflecting growing consumer interest and AI adoption. Sellers should leverage this shift by focusing on trendy, eco-friendly garments as these are increasingly favored by AI systems.

Eco-Friendly Brands Gain Favor

A noticeable trend is AI models' preference for eco-friendly brands. This week, such brands have seen a 33% increase in recommendations. For instance, Patagonia has improved its SOV to 28%, ranking third in its category. Sellers should consider aligning their products with sustainability trends to capitalize on AI-driven consumer preferences.

AI Recommendation Snapshot

September 17, 2026 · Avanti Platform Data